Featured Case Study MOSHI MOSHI

 

Moshi Moshi recently worked with Jack Daniels on the latest series of their legendary JD Sets.

For 2010, we were charged with bringing together a suitable collection of the labels’ artists to collaborate in celebrating a seminal artist of their choice…and the Moshi gang chose…MADONNA!

In May, the artistS came together in a Glasgow studio to create reworkings of classic Madge tracks from scratch. The rehearsals reaped a whole bunch of briliant, bespoke, branded content for JD, including footage used on a TV show screened on both NME TV and Ch4.

Exactly one month later, the artists came together again for The Big Night – an intimate gig at Glasgow’s ABC2 during which they performed the collaborations and remixes they’d expertly fashioned in the studio for JD’s competition winners.

The results were, we have to say, pretty awesome – bands had a brilliant time performing side by side and creating something totally new together, label and management were proud of the results (so much so that James Yuill has added his cover of ‘Frozen’ to the digital version of his new album), and both client and their agency were incredibly happy with how everything gelled together from end to end.

Footage can be found at www.thejdset.co.uk or will be broadcast on Ch4 in the coming weeks.